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DMEA’s energy efficiency vision is to develop technology-based marketing initiatives that strengthen customer loyalty, increase net kWh revenues and support renewable energy initiatives. Further, DMEA has a public goal to promote “best practice” energy efficiency strategies that reduce members’ total ENERGY use by 25%. They believe they can increase member loyalty by helping members save gas & propane, too. For printable brochure and registration form, click here.
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Workshop Goals |
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This program will demonstrate how cooperative and municipally-owned electric utilities can:
Who should attend: Utility Board members and senior utility staff for small to medium-sized cooperative-owned and public power utilities as well as managers of utility power management, member services, marketing and communications activities.
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Preliminargy Agenda |
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8:00
– 8:30 a.m. 8:30
– 9:15 am DMEA’s program success begins with senior management and a board of directors that nurtures a cooperative culture with a “3-legged stool” concept which gives equal importance to the (1) operational effectiveness of a wire company, (2) promoting members’ efficient energy use, and (3) renewable, sustainable energy initiatives. 9:15
a.m. – 10 a.m.
10 a.m. – 10:30 a.m. Refreshment Break
Almost 500 ground source heat pumps have been installed in the region within the past 6 years by DMEA’s subsidiary installation company and competitors. Every geo system owner is welcomed into a GeoExchange Comfort Club with a quarterly newsletter and annual dinner (think Harley Davidson and Saturn). The Co-Z Energy Plan geothermal heat pump financing program is central to DMEA’s success in transforming the market for heating and cooling systems in Southwestern Colorado. Learn how and why DMEA embraced GeoExchange to recapture the heating and cooling market from propane/gas furnaces and evaporative coolers. One measure of DMEA’s success: the local investor-owned gas company ran newspaper ads bashing GeoExchange as not as “natural” as gas heat.
“Home Energy Improvements Don’t Cost, They Pay” is the theme of this initiative that dramatically demonstrates whole house energy efficiency by urging homeowners to enter a contest with a $25,000 top prize to the home that can best showcase energy efficiency improvements. Over a dozen local home improvement contractors embraced this program concept and worked together to show that, as Doug Rye says, “If you pay too much for home energy, it’s your own darn fault.” Learn how DMEA ranked contest entries, used TREAT software and blower door testing to analyze the finalists’ homes, and leveraged web-based, self-audit calculators to allow all contest entrants to learn how much they could save by using energy smarter. 12 noon
– 1:30
p.m. “Working Lunch” provided with roundtable discussion with key DMEA stakeholders instrumental to program success. Discover how DMEA leverages resources from national (ENERGY STARÒ, Cooperative Research Network, Alliance to Save Energy, Touchstone Energy), regional (Tri-State Generation and Transmission and Generation, Western Area Power Administration, GeoPowering the West) and state (Colorado Office of Energy Management and Conservation, Energy Outreach Colorado, Colorado Energy Science Center) energy organizations.
Replacing the 5 most used incandescent bulbs with compact fluorescents should save DMEA members about $25 per year while netting DMEA almost $12 in reduced peak power purchases the first year alone… and the CFLs have a 9-year warranty. At those rates, DMEA could afford to give away the CFLs, but learn the strategy and tactics behind why DMEA chose instead to offer Touchstone Energy branded CFLs for sale through local non-profit groups as a fund raiser. The Fund Raiser leveraged ENERGY STAR’s “Change a Light, Change the World’s timing and messaging to conduct engage community groups, retailers, and schools. Fifteen community groups sold over 3,000 CFLs for $5 each, proving that CFLs don’t have to be heavily discounted to sell. In the process, the groups earned $6,000 for selling a product better than candy bars and gift wrapping paper. DMEA conducted an extensive lighting study top determine the value to the cooperative and its members. The study confirmed that energy efficient lighting offers an excellent low cost opportunity for DMEA members to reduce their electric bills and for DMEA to cost-effectively reduce its peak power purchases. 2:15
p.m. – 3:00 p.m. Workshop participants share their best practices and lessons learned in candid discussion to “brainstorm” next steps to develop and launch home energy efficiency programs at their utilities. 3:00
pm – 3:30 p.m.
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About the Presenters |
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Paul has over 20 years experience with investor-owned and public utilities in operational auditing, office management, marketing, energy conservation, rates, program development, water conservation, distribution planning, gas and electric demand side management, fuel cells, photovoltaics, compressed natural gas for vehicles, heating and air conditioning, satellite television programming distribution, and customer service. He has worked for four utilities (one electric, gas and water investor owned utility, one public power and two cooperatives) as well as in the food processing industry, energy consulting, and in heating and air conditioning. He earned his M.B.A. from University of Nevada, Reno with Beta Gamma Sigma honors, and a B.S. with honors from Kansas State University’s College of Agriculture. |
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For DMEA, Ed developed and launched nationally-recognized energy efficiency programs, including the Co-Z Energy Plan financing and GeoExchange Comfort Club, Light Bulb Fund Raiser, and Home Energy Makeover Contest. During Ed’s tenure, Intermountain Energy has doubled its sales and installation capacity of geothermal heat pumps, and established marketing relationships with neighboring electric cooperatives. Ed authored an industry report on Home Energy Audits, co-authored a report on Load Management Programs, and published a report on Home Energy Loans. Ed earned an M.S. in Marketing from The American University, Washington, DC; and a B.S. in Communications from Butler University, Indianapolis. Ed served as a U.S. Navy spokesperson during Desert Storm, quoted in USA Today. |
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Katherine Johnson has more than 15 years experience in the energy efficiency community. For DMEA, she has completed in-depth financial and load analyses to identify and quantify utility impacts in lighting, geothermal heat pumps, and solar. Katherine has also written several books including a comprehensive analysis describing successful Geo Heat Pump Marketing Strategies. Previously, she worked at the Geothermal Heat Pump Consortium as the Marketing and Finance Manager, where she directed more than 15 utility demonstration projects. She has a Masters in Business Administration (MBA) with concentrations in Marketing and Finance from Rollins College and a Business-Journalism Degree from Indiana University. She is also completing her Doctoral Dissertation at the University of Southern Queensland-Australia.
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About Intermountain Energy Services |
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Delta-Montrose Electric Association (DMEA) created its Intermountain Energy Services subsidiary so other electric cooperatives could share in the benefits of its program design and implementation experience and expertise for energy efficiency, renewable energy and load management. Ed Thomas of Intermountain Energy - plus Paul Bony and others from DMEA’s staff - are available to consult with you from our Montrose, Colorado headquarters or at your location. We will consult with you for as little as one day on program-specific as well as general topics related to marketing, sales, communications, member service and project support. Also, we can call upon other leading consultants in energy efficiency, marketing, and analysis to bring together a specialized team of industry experts to provide solutions to challenges. Based on your needs, we may conduct preliminary research on your programs, product and markets, and afterwards, follow-up with a summary of the items discussed and specific, actionable next steps. We are available for turnkey program implementation as well. To learn more, visit www.intermountainenergy.com, www.homeenergymakeover, and www.lightbulbfundraiser.com .
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Present this workshop at your location |
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We will customize this workshop for your organization and present it at your location. We are available for your regional, statewide and in-house training, education and outreach activities. Presentation lengths can range from 45 minutes to a ½ to full day interactive workshop or staff retreat. Content will be customized for the audience and situation – from senior management to customer service staff to all employees or community/industry leaders. For details, contact Ed Thomas at ethomas@intermountainenergy.com or (970) 209-8347. | |||||||||||||
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card details provided___________________________________________________________________________________ 